Each of our products embodies Transparent Technology, which we define as form that is illustrative of the way it functions and the way it is built - allowing its design, construction (and repair-ability) to be readily understandable to anyone curious enough to look. We are committed to this value in order to create products that are tangible, thought provoking, and long-lasting.
Many products in our lives are not expressive of the way they work, and the way they are built. For example, our smart phones utilize technology that is hidden and intangible. In contrast, our design team is fascinated by the moving pieces and the intrinsic relationship between the technology and the form of products that have palpable and transparent technology such as engines, bridges, wind-up watches and bicycles. As we design our products, our goal is to express every component and every connection – a physical diagram of the systems and features unique to each individual product. Instead of hiding the connections, and components, we try to express them and celebrate them.