By incorporating transparent technology, our products design, construction (and repair-ability) are easily understandable to anyone curious enough to look. We are committed to this value in order to create products that are tangible, thought provoking, and long-lasting.
Many products in our lives utilize technology that is hidden and intangible (like our smart phones). In contrast, our design team is fascinated by the moving pieces and the intrinsic relationship between the technology and the form of products that have palpable and transparent technology such as engines, bridges, wind-up watches and bicycles.
As we design our products, our goal is to express every component and every connection – a physical diagram of the systems and features unique to each individual product. Instead of hiding the connections, and components, we try to express them and celebrate them.